Marketing trends and channels evolve. Whereas some trends come and go quickly. One in all the channels that have remained additional or less a similar is email. In fact, email continues to be the highest channel for content selling with each B2C and B2B marketers. 87% of B2B marketers and 78% of B2C marketers use it to nurture their audience. Email marketing tools plays a huge role in promoting campaigns.
It will even assist you to amplify your alternative selling channels like social. With that said, marketers still face a lot of challenges in their email selling efforts. One in all these key challenges is solely the quantity of your time it takes to form a good trying email from scratch. Without efficient tools, marketers could end up paying heaps of your time making and causing out emails that don’t specifically look beautiful. This stops productivity whereas dragging down your email marketing ROI.
Below is some of the best email marketing tool to help you rule the market:
#1 Hubspot Email Marketing Tool
HubSpot, most likely best acknowledged for their marketing automation platform, recently launched a free email marketing tool which will support plenty of a small business’ transactional email wants.
Whether you wish to send kickback emails from lead offers, thank you emails after purchase, or simply promote current campaigns, HubSpot Email Marketing’s free version will do this. One in all the most effective components of HubSpot’s free email tool is its simple use. The tool options a handy drag-and-drop visual editor, and it conjointly comes equipped with ready-made templates to induce you up and running instantly.
What makes HubSpot Email marketing stand out is, of course, its native integration with different HubSpot tools, like the free-forever CRM. Once you begin an account, you get access to each tool. Therefore you’ll be able to produce a centralized contacts database, organize it in lists, and manage and track email performance.
MailGenius is a free tool that analyzes your emails and finds potential triggers that may get your message sent to the spam folder. You’ll be able to run deliverability take a look at to confirm your email actually reaches your recipient’s inbox. Otherwise, it won’t be opened.
The tool lays out all the items you’ll be able to do to avoid landing in the spam folder alongside actionable how-to and explanations on the way to fix any problems you’ll have.
#3 Sender Email Marketing TOOL
The sender is one of the most effective free email marketing tools within the market with options to confirm deliverability. It permits you to produce HTML newsletters with none hypertext mark-up language choose from. Simply choose from an example and customize it with parts like pictures, videos and text. You’ll even personalize your newsletters for every recipient to make an excellent larger impact.
Sender’s strong analytics feature is one in every of the highest reasons why it’s on our list. It permits you to track who opened your emails and clicked on the links. After they were opened and more. It even helps you build correct purchaser profiles based on your subscriber actions, thus you’ll be able to optimize your existing email strategy and craft compelling offers.
Litmus is an extremely versatile tool through that you’ll use to check and track email. You’ll test your emails in traditional web-clients and conjointly popular mobile devices like Android, Apple and Windows.
Use litmus for render testing and certify your creative is optimized for any given device. You’ll test over forty clients and devices and with a mere click, Litmus will generate a test email to an address thus you’ll send it to your ESP. Within minutes you’re reaching to see desired browsers, ISPs and devices.
Want your link testing stream-lined? Place the e-mail through a landing page test and among minutes. You’re a get associate degree overlay of that email with complete results for each link. The ESP tracking report inserts a tracking element in your email and you get subscriber information like however and wherever the e-mail was opened. How much time the user enjoyed time reading it, and if it absolutely was organically forwarded or written.
Even the most effective email copy and subject line will solely go so far if your message lands in spam. Deliver ability issues will severely impact your email marketing campaigns. Therefore, it’s vital to be proactive and run a test to confirm you’re following best practices.
Sendinblue is a marketing communication platform that features each email marketing tools and extra functions like customer relationship management and landing page creation. With over seventy style templates, Sendinblue’s email style functions create it easy to make a great-looking email. Plus, all of those templates are responsive, and you can preview your results to can guarantee your style appearance the way you wish on any screen format.
Besides, after you style your email, you’ll be able to use options like A/B testing and segmented recipient lists. These lists require the manual effort and idea out of optimizing your campaigns and targeting your ideal audiences.
#6 Mailchimp Email Marketing Tool
Don’t let Mail Chimp’s links to funny YouTube clips or funny messages throw you off. You can even send surveys. This is often an excellent chance for subscribers to vote on the simplest icon for your app. The dashboard lays it all out clearly: import lists, produce and send campaigns, and proceed to create your audience.
As the import happens within the background. You’ll be able to work on building your campaign.
As long as you’re using it right, email remains one among the foremost valuable and targeted channels for reaching your audience. It’s also an excellent way to build money. You can use your email promoting strategy to market your app. So, You’ll also be able to communicate with clients about your white label services or the rest that adds worth to their wants.