Last Updated on November 2, 2021 by Vick
Updated: 2 November 2021
It is important to know the difference between organic traffic and paid traffic. Organic traffic is free, while paid traffic means paying for visitors through ads on social media sites and other marketing techniques.
Paid traffic will not last forever, though, because it’s costly! Many different types of website audiences can be categorized as either organic or paid.
What is Website Traffic?
Website traffic is strategic data for businesses. It measures the visibility of a site, the popularity of its brand, its attractiveness on social networks, and much more.
The analysis can be quantitative or qualitative when a user accesses your website, his browser requests, and transfers the website’s files from the server to view it. To check traffic of your website, you can monitor:
How to Get Traffic?
You need to know how to acquire qualified traffic to your website by opting for a mix of paid search, SEO, and social media management. Then, you have to know how to convert website visitors into customers by offering them the right offer and optimizing the website to improve its conversion rate. To get customers, you must also set up prospecting and sales canvassing campaigns.
Types of Website Traffic
Once you’ve got some traffic to your site, it’s worth looking at where it’s coming from. By analyzing the information obtained, you will be able to measure your reputation. It will also give you clues as to what levers of action are available to increase your traffic further.
There are five primary sources of website traffic:
- Direct Traffic
- Organic Traffic
- Social Traffic
- Referral Traffic
- Mail Traffic
1. Direct traffic
Direct traffic indicates visitors who have reached your site. These visitors are Internet users who already know and appreciate you since they spontaneously visited your site. Some have even added it to their list of favorite sites.
Therefore, a high direct traffic rate is a perfect sign: it proves that you are starting to have certain notoriety and managing to retain your readers. Conversely, a low natural traffic rate suggests that you are not yet recognized as an expert in your field and that you are struggling to win over your audience.
2. Organic traffic
The best website for traffic type is organic traffic. It refers to traffic from search engines (whether or not Google). It can be natural or paid:
- Natural organic traffic is made up of visitors who searched the web and clicked on your site.
- The same principle for paid organic traffic, except visitors, has clicked on a promotional link to your site.
Let’s get down to business: a high organic traffic rate means that you rank well in search engines and that you are attractive (the Internet user preferred to click on your site rather than on your competitors).
If your organic traffic rate is low, you should therefore review or boost your SEO strategy. Regarding the paid organic traffic rate, it is a good indicator of the effectiveness of your display campaigns.
Therefore, the higher it is, the more it means that your campaigns are working, and vice versa, of course. There is only one solution to progress: run tests to see which ads work best with your targets.
3. Social Media Traffic
Social media sites are powerful tools for driving traffic to your website. If you use them wisely and effectively, it won’t take long for your site to be full of visitors. Do not miss this opportunity, and forget to embed the social media sharing tool in your blog posts.
But don’t just wait for people to share your content. You are the one who needs to be active and tackle new audiences. When you upload content, don’t forget to share it on social networks. It’s completely free and instrumental in driving traffic to the website.
Here are some helpful suggestions for advertising your content on social media sites:
- Add visual elements. People will click more on visually appealing articles.
- Use tags. Tags make your articles more discoverable for those looking for the keyword you use.
Choose the right site. Different social networks have different target audiences. While adults use Facebook, teens and people in their 20s prefer to use Instagram and Twitter more. So, Social media site is also a type of website traffic.
4. Referral traffic
One of the website traffic types is referral traffic. Visitors referred to your site by links on other sites constitute your referral traffic. Double the good news, high referral traffic shows that you have many backlinks (links pointing to your website, beneficial for SEO), and other sites have found it helpful to recommend you.
If you are not in this situation, maybe you should consider working on your link building and, always, the quality of your content.
5. Mail Traffic
Another type of website traffic type is through Mail traffic. While SEO is a great way to show your site’s potential to your customers, you need to make sure that they will only visit your site more than once. Therefore, engage with your visitors by sending regular newsletters and advertisements via email.
Help them keep you in mind and revisit you by keeping in touch with your current visitors. Ultimately, they will become regular customers of your site, just like a regular customer of a café. But remember that you shouldn’t bombard your subscribers with too many emails.
Therefore, It will be sufficient to send weekly or bi-weekly emails containing updates on your site. Each time one of your customers clicks on one of your newsletters or on a marketing email you send to them, your email traffic increases.
For More Information, you can check this:
Once the sources have been identified and the figures analyzed, you will need to adopt a strategy to balance all these sources and work your SEO intelligently. So, do not prioritize what will not bear fruit in the medium / long term, instead, start by growing your organic traffic by looking for better content optimization.
Develop your social traffic without getting fixated because it is the energy that will not serve your SEO. Build loyalty and maintain your traffic with the help of a newsletter and notifications and develop your positioning when possible through net linking.