Website traffic is strategic data for businesses. It measures a site’s visibility, its brand’s popularity, and its attractiveness on social networks. And much more.
The analysis can be quantitative or qualitative. Depending on the traffic analysis tool used, you can combine hundreds and hundreds of data types with many filters with varying degrees of precision.
Therefore, an SEO agency helps you to know and analyze the traffic of your website and that of your competitors! Let’s see below the Website Traffic Sources Tool.
WHICH WEBSITE AUDIENCE ANALYSIS TOOLS TO CHOOSE?
As is often the case in SEO and the web, many tools allow you to know a site’s traffic precisely. Which tool provides the most data?
What are the free tools? Which one provides the most reliable data? Which is the easiest to use? So, here are some web audience analysis tools that could be suitable for a very large number of sites:
- Google Analytics
- Matomo
- AT Internet Analytics
- Yandex Metrica
- Adobe Analytics
- Heap
- OpenWeb Analytics
- W3Counter
- Clicky
- SE Ranking
GOOGLE ANALYTICS -Website Traffic Sources Tool
Another Website Traffic source tool is Google Analytics. Google Analytics is the most popular website analysis tool on the market. He controls 85% of the sites that use this tool worldwide.
Why is Google Analytics (GA for friends) so popular and used? First, Google Analytics is free for these users: you don’t need to pay an expensive subscription to learn much about your site’s audience!
The web analytics tool developed by Google monitors all connections to the website. After that, among the exploitable data, there are hundreds of variables: the duration of the session, the pages per session, the most visited pages, the bounce rate, etc.
Besides, it is possible to know demographic data on visitors (sex, age, etc.), their centres of interest, their behaviour, and the devices used to visit your site: mobile, tablet, computer, OS, etc. Finally, the source of traffic acquisition is also available:
- Organic Search (natural results)
- Direct
- Referral (from another site)
- Paid Search
- Social
- Other
A Google Analytics account can be linked to Google Ads to create and review online campaigns by tracking landing page quality and conversions (to be configured).
So, Conversions can include sales, lead generation, viewing a specific page, or downloading a particular file, depending on your expectations and your website’s goals.
Therefore, the Google Analytics approach displays relatively straightforward data to the casual user and more in-depth data across the report set.
Perfectly compatible with e-commerce sites
Google Analytics can identify underperforming pages with techniques such as funnel visualization, where visitors are from (referrers), how long they have been on the website, and where they are.
It also provides more advanced features, including personalized visitor segmentation. This is the best way to refine your analysis and gain insight.
Google Analytics reports can track sales activity and performance for an e-commerce site. E-commerce reports show transactions, revenue, and many other metrics.
Real-time web traffic analysis
They allow a user to get an overview of current visitors to the site. Besides, performance returns in seconds in the dashboard, providing a unique view of visitors and how they navigate your site.
So, The live analysis helps to understand the behaviour of groups of users. It is of interest to marketers and analysts for the successful implementation of a marketing strategy.
MATOMO (FORMERLY PIWIK ANALYTICS)
Another Website Traffic source tool is Matomo. “Ethical Analytics, Powerful Insights” is the great promise made by Matomo to convince us to use its web traffic analysis tool.
The web analytics platform also promises to make you 100% owner of the data produced – which is not true with Google Analytics. After that, the real added value of Matomo is the integration of an all-in-one tool with interesting features and benefits:
- All data collected is available.
- Analysis of media files and interactions with site content
- Behaviour study to optimize your conversion rate (heatmap, conversion tunnel, objectives, A / B testing)
- Advanced SEO recommendations
- Customizable reports
- Tag management
- Easy integration with CMS, plugins, and e-commerce stores
So, You can Discover all the features of the Matomo tool!
AT INTERNET ANALYTICS – Website Traffic Sources Tool
Cock-a-doodle Doo! The AT Internet team has succeeded in positioning itself as one of the world leaders in this field. A feat in the face of very fierce competition.
Unlike Google Analytics, Internet Analytics is a paid website audience analysis tool. So, to justify this cost, the solution claims to be a real tool for understanding and simplifying decision-making for companies.
- Hundreds of variables are available with existing reports integrating KPIs
- Machine Learning Detections and Explanations of Anomalies
- Study of the customer journey and the UX of the monitored site
- Optimize the conversion funnel
- Simplification of data mining
- Real-time performance analysis
- Collaboration made easy
OPEN WEB ANALYTICS – Website Traffic Sources Tool
Open Web Analytics, or OWA, is another tool for knowing your site’s traffic in open source. You can use it to track and analyze how people browse your website.
OWA is licensed under GPLv2 and provides developers with easy ways to add web analytics to their sites using simple JavaScript and PHP APIs.
Choosing OWA also means being able to rely on a community of developers and install a tool compatible with WordPress or MediaWiki.
ADOBE ANALYTICS – Website Traffic Sources Tool
Another Website Traffic source tool is Adobe Analytics. After Acrobat Reader, Photoshop, Premiere Pro, Indesign, Lightroom, and dozens of authoritative software in their respective fields, Adobe also offers Adobe Analytics, its traffic analysis tool.
So, Adobe aims to be the most complete tool in its class, integrating increased functionality compared to the competition.
Indeed, in addition to all the features listed above, Adobe Analytics allows you to measure the impact of social networks, perform customizations and tests, manage your content and campaigns, and optimize your advertising spending.
Despite everything, it remains fairly accessible thanks to an intuitive interface and simplified reports. Therefore, It is even possible to analyze data offline. Price on request!
SEMRUSH
SEMrush is a reference solution for SEO. Extremely complete, it offers features and tools that concern technical SEO, internal and external links, content, and even display. So, You can get a good estimate of your competitor’s traffic by creating a free account.
Similarly, certain information remains reserved for paid accounts.
The free version of SEMrush provides the following estimates:
- Global monthly traffic (desktop + mobile) since 2012
- The average length of visit
- The bounce rate
- The number of pages per visit
- The number of keywords positioned by country
- The distribution of organic positions (Top 3, Top 10, Top 100)
- Brand and non-brand traffic
- The number of backlinks
- Sources of traffic
- Referral sites
- The main organic and paid keywords
- Competitor sites and a positioning map of the competition
- Estimated overall traffic cost (SEMrush exclusive data)
Therefore, Getting a detailed report of a large number of data types is possible for a much more complete and richer analysis!
ALEXA BY AMAZON
Alexa, yes, like Amazon’s voice assistant and smart speaker. Normal, since it was Amazon that developed this platform for statistics of global web traffic. The Alexa Rank lists millions of websites worldwide in order of popularity.
After that, By estimating each site’s traffic, it is possible to compare the traffic of a site. Therefore, the higher a site is ranked, the higher the estimated traffic. (Obviously, Google prances at the top of the ranking).
Therefore, the Alexa ranking uses two criteria to know the traffic of a site:
- Daily unique visitors
- Average page views
Therefore, You’ll also get other traffic data from a competitor’s website. After that, For more detail, you can check this:
Conclusion of Website Traffic Sources Tool
In Conclusion, identifying and classifying the sources of web traffic for a website is essential to optimize your performance.
Identifying and analyzing them will help you rank your website well. Therefore, Increasing unique visitors from each channel does not require the same digital strategy. Above is the effective Website Traffic Sources Tool.
Separating them allows you to target better the measures to adopt to obtain more new customers with your website.