Last Updated on March 20, 2021 by Vick
What is organic traffic?
The term “organic traffic” is very familiar and not new now these days. Being in a digital era everyone needs to learn about it. The world is shifting to digital platforms. As per the rise of this pandemic, it is now more crucial to learn about these basic IT concepts. So, now and then we keep on listening to this word. What actually this word means? To put this simply the term actually refers to unpaid content.
So, a proper explanation will be :
“All the website visitors that land on your website, either through a link or through some other means. Keep in mind that you have not paid any specific website or visitor to visit your site. So all unpaid visitors that visit your website.”
How one can increase it for his website?
One of the easiest ways out there that work best to boost your organic traffic is to post relatable content on your website. The persuasive content is at higher chances that someone clicks it. Hence, increasing the click rate. Posting quality content that is relevant and reliable is the key to success.
However, it only one of the methods you use to enhance the rush on your website. To pace up with the competition and to rank excellently on Google you must have to learn new methods as well. One of these strategies is SEO.
Digital marketers learn this concept religiously to boost businesses. It is a type of Online Marketing Strategy that focuses on how one can boost up the number of visitors, Google ranking, and many more other aspects.
Google traffic is enhanced by what users see on their search results whenever they search for something using a browser. It can be any browser let it be Google, Yahoo, Opera etc. Organic traffic is a free traffic and that is the only reason why the publisher wants to enhance it.
Organic traffic in Google analytics
Google provides an application as “Google Analytics” to its users and is free. It keeps an eagle eye on all the activities that take place on a website or a web page. So technically, it is a website tool used for analysis and purposes. Most of the time owners use this application for these purposes:
- To analyze the amount of overall traffic on a web page.
- The time each user spends on a specific web page.
- How many pages are visited by visitors?
- What are the sources of traffic? (Organic, through links or paid)
- Keywords are responsible for generating traffic.
You can have an estimate of your organic traffic through Google Analytics. For that you have to follow this process:
- Access Channel Grouping Report in Google Analytics.
- You can do this by simply entering/clicking on Channels/All Traffic/Acquisition.
- Now you can view your traffic assessed by different resources.
By overviewing the organic search, one can easily find the specific factors that contribute to organic traffic. Through this report, it is easy to determine all those metrics that are responsible for organic traffic. So far, this report is the most beneficial tool out there to check the results of our Search Engine Optimisation Strategy.
In addition to this, you can also look for more technical factors that contribute to SEO like landing pages, and keywords that are responsible for grabbing the attention of most of the visitors.
Interpreting Google Analytics Information
The information that the app provides requires interpretation. The interpretation of the data provides us with information like “What quality of organic traffic we are having”, “What are the resources that are generating that traffic?”.
No matter what kind of research you are doing either it is for paid traffic or inorganic traffic. You can easily determine the keywords that are responsible for generating specific traffic. This process is known as checking the performance of targeted words.
Here it is important to talk about the keywords. The most important factor for tracking the performance of keywords is “Conversion”. After that, you can determine the number of visitors that come to your website through these keywords, the amount of time each user spends, and also the bounce rates.
Connecting Google Console With Google Analytics
Do not worry if your traffic is not crossing 85%. You can still estimate which keywords are contributing towards getting organic traffic to your website. Also, how much traffic those keywords bring towards the Google Console. The most beneficial thing here is if you join your Google Console with the Google Analytics accounts you can see the performance of keywords and the traffic. You can analyze the relationship between keywords and traffic through integrated conversions.
Time spent is directly proportional to organic traffic
To increase the time period after a user has landed on a page of your website, you have to take some extraordinary measures. When a visitor visits your website and opens multiple pages that are related to one another with a low bounce rate. That is a clear sign that he/she must be having a great time on your website.
When you are successful in the prior stage, now you have to focus on “Conversion”
Conversion basically acts as an initiator for the purchase. It is what a user does after reaching your website’s page. If he does the desired action then we say that visitor is down through the selling funnel.
Direct Traffic Explained
When a visitor pastes the URL of a specific website into his browser and visits that site. That basically is direct traffic. Not only this, but we also determine direct traffic by those visitors who visit a specific site by clicking a link present in the “Favourites tab” of their browser. Also when visitors, visit the website through links that are present in non-indexed documents. It is also included in Direct traffic.
For more information, you can also see this video
Summary
Organic traffic contributes to the effective functioning of the site and also leads to its popularity. It aids your site to rank better on Google. If you own an e-store or sell goods through your website. Then it will contribute towards increasing your sales. Organic traffic is the free traffic that comes to your site by visiting through a browser.
It is natural traffic and you don’t have to pay for it. One can use Google Analytics to optimize their search engine traffic. One can estimate what keywords are contributing to traffic and how much visitors are spending time on your site. You can connect Google Analytics and Google Console for deeper SEO insights.
