Google Keyword Planner Review – Tool Used For Searching Keywords


Google Keyword Planner Review – Tool Used For Searching Keywords

Google Keyword Planner

Last Updated on October 1, 2023 by Vick

Updated: 2 November 2021

In this article, we will discuss the Google keyword Planner Review. Google Keyword Planner by bringing various lists of keywords together. This tool will also aid in determining competitive budgets and bids to be practiced with your campaigns. You will obtain the Keyword Planner from here and sign in to your account.

Google Keyword Planner allows you to do many tasks, including researching keywords and getting historical statistics and forecasts for traffic. Are you relevant to your products and services, landing page, or the categories for your products? You will need to research keywords.

When you are looking for new keywords to add to your campaign or working to recover more extra keywords that you can add over an already surviving campaign, you can search for keywords & ad groups based on the terms.


Benefits Of Google Keyword Planner

Google Keyword Planner is one of the most beneficial tools for searching keywords for your Website. Keyword Planner assists you in researching keywords for your search campaigns. You can use this free tool to identify new keywords related to your business and judge the searches they receive, including the cost to target them.

You can get predictions (similar conversion calculations including foretold clicks) to get an idea of whereby a list of keywords may present for a particular budget. The forecast will also help in making your decision on setting bids and budgets.

While exploring keyword & ad group ideas approximately choosing to get historical statistics, you will view a table with all historical statistics. These numbers are particular to a location, date range, including search network settings that should be selected from the Targeting panel.

You will want to sign in to your Keyword Planner account and do a section under “Discover unique keywords including getting search volume data” to see these statistics. Here is wherever you will adjust the statistics seen in the table by clicking the Support menu. These are the applications to the search volume statistics:


Common monthly searches

This is the average of times people have searched for a keyword or its like variants, based on the date range and destination settings selected. By default, this term is 12 months.



It is the number of advertisers shown toward the keyword relative to all of the results produced by Google. This information is particular to the location as well as the Search Network targeting that has been selected. In this column, you will view the ranking of the competition of a keyword as low, medium, or high.


Suggested bid

It is calculated by considering the costs per click advertisers spend for the keyword and choosing the location and Search Network settings. Do recognize that this number is only a forecast, including the exact cost per click could modify.


Ad impact share

it is the number of impressions you have received, ordered by the number of research for the location and network you are targeting, which has equaled the particular keyword in the last record month. Remember that the ad impression share column varies from the impression share & the same match impression share column within the campaign manager.

The numbers are based on the number of responses that you were capable of getting for a keyword. In the Keyword Planner, the ad form share is based upon a specific keyword’s search volume. There is not sufficient information to discover a number when there is a dash seen in the line.


Organic impression share

It is the percentage of points that a registered listing from a website searches for a keyword. It is done by separating the number of web searches conducted in a listing by hunting during that keyword idea.


Organic average position

it will show how listings from your site rank compared to listings on other websites. This number is calculated by finding the middle top of the listing for each web search for a specific keyword.


Pros and Cons of Google Keyword Planner

These are the following Pros and Cons of Google keyword Planner.



1. Hyper-local Research Volume

This unique feature enables users to view keyword volume based on a particular geographic area. While the old keyword tool enabled users to explore each “local.” or “global” column, your container now targets a particular city or area, which is an excellent tool for local SEO.


2. New Ad Groups Tab

Continuing including the theme of the Keyword Planner is a PPC combined tool, this Ad groups feature serves to assist out including PPC advertising. However, it’s an outstanding tool for knowing which keywords are related to the topic.


3. Filter Out Keywords Following a Set Research Volume

Don’t require to discuss a keyword unless it has a search volume of 100 or more? No problem. Google Keyword Planner will surely help you to boost your Website.



1. Goodbye Broad or Phrase Match

The exact match is presently the only information that is displayed. Although the exact match was usually the correct choice, the freedom to choose broad or phrase is now more difficult. However, general and terms still exist when AdWord users choose how keywords are added to campaigns.


2. No More Searching for Related Terms

While other approaches still occur, the opportunity to view only strictly related terms is now covered.


Frequently Asked Questions


Is Google Keyword Planner accurate?

The keyword planner is a powerful tool for marketers to generate new ideas, plan their campaigns, and analyze the competition. While there are many testimonies online claiming that the Keyword Planner is no longer accurate, I still find them helpful when looking at search volume data.


Is Google Keyword Planner still free?

Google Keyword Planner is free only if you have a Google Adwords account. On the other hand, SEO professionals can use it in their campaigns for free with an SEO tool called SEMrush.


How accurate are keywords when using the Google Keyword Planner?

While paid tools are much more accurate than the google keyword planner.


How does Google keyword planner work?

Google Keyword Planner works by using a volume score from the Google Adwords database to give you an idea of how many searches per month a keyword gets.


What is the difference between the Google Keyword Planner & Google Trends?

To find out what keywords are trending, you can use Google Trends for search. This tool will show you keywords that are currently very popular (or trending up) and falling in search.


How accurate is Google keyword Planner?

Moz’s 2017 survey of thousands of SEO professionals found that the keyword planner was somewhat or very useful to 96% of them. It is not bad because most people are using free tools.


Can I use Google Keyword Planner for SEO keyword research?

The answer is NO unless you have access to a paid tool or a SEMrush subscription. It is because Google will not display accurate search volume data if they see your Website in their Adwords database.



Keyword planner allows you to do many tasks, including researching keywords and getting historical statistics and forecasts for traffic. Are you relevant to your products and services, landing page, or the categories for your products?

You will need to research keywords when you are looking for new keywords to add to your campaign or if you’re going to discover more keywords that you can add to an already existing campaign.

We hope that you enjoy this review article of Google Keyword Planner Review.