Last Updated on February 1, 2021 by Vick
Free Ways to Increase More Traffic to Your Website
If you ask a marketer or business owner what they want most in the world, and they will say “more customers and website traffic”. There are tons of ways to bring traffic to your website and today we are going to talk about most of them. Mostly we will focus on free methods to increase traffic.
Why Increase in Website Traffic Important to My Business?
Website traffic is an essential indication of organizational growth. It can assist you with:
– See how well your marketing is working
– Gather insights about your audience to make decisions
– Improve your SEO and search engine reliability
– Generate more leads, boost conversions, and get more consumers
Accomplishing these benefits needs driving traffic to your website the right method, and a focus on driving quality traffic. In this post, we’ll cover free ways to drive traffic to your website in a manner that affects your bottom line.
How do I increase traffic to my new website?
Free Traffic vs Quality Traffic
Traffic to your website assists to improve your rank which in turn produces more traffic, but you desire to make sure that the increase in traffic is associated with an increase in engagement. If your traffic is increasing but your conversion rates are decreasing, you’re not generating the right traffic.
There are a variety of methods to optimize your website for conversion— such as by including calls to action and lead capture types in the best places, supplying the info your visitors are seeking and making navigation easy and instinctive. The very first action is to bring in the ideal visitors to your site in the very first place. Your objective when it concerns website traffic is to be driving more competent visitors to your website. That is, those who are most likely to convert into leads and consumers.
Channels that Drive Quality Traffic to Your Website
There isn’t one set-it-and-forget-it tool that creates free and high-quality website traffic to your website. Rather, there exists a mix of channels that interact to drive visitors. Some require effort, some need time, and some require money. Some of the techniques and channels that drive traffic to your website include:
– Online directory listings
– On-page SEO
– Off-page SEO
– Social media
– Online advertisements
In the next section, we’ll enter into more information on the most reliable (and dependable) ways of increasing website traffic free of charge.
Free Ways to Increase Website Traffic from Google
1. Create a Free Google My Business Listing
Did you know that an optimized Google My Business listing gets 7x more checkouts than an insufficient one? Do not forget that your listing links to your website, so this is an excellent method to get more traffic to your website.
Remember also that Google is getting smarter and smarter with results. If your listing offers all of the information a possible consumer requires to make a decision, they might forego your website and contact/visit your organization directly– even much better than a website checks out!
2. Carry Out On-Page SEO
There are many SEO strategies you can carry out on each of your website pages to increase their rank in search engines and get more visitors. This includes producing premium material that your audience is searching for and composing succinct meta descriptions for your pages. The meta description appears listed below your URL in the search results page. Understanding what a page has to do with and what will lead to a click makes users a lot more most likely to do so. On-page SEO tactics such as these are free but do spend some time. For more assistance with on-page SEO, take a look at this post: Google Ranking Factors: On-Page vs Off-Page SEO.
Other Free Ways to Increase Website Traffic
Here are ten additional actions you can require to increase your website traffic.
1. Get Listed in Online Directories
Another method to increase traffic to your website is to get listed in free online directory sites and evaluation sites. For the majority of these websites, your profile will have a link to your website, so actively upgrading these listings and getting favorable evaluations is likely to lead to more website traffic. Besides, numerous directories like Yelp have strong domain authority on Google. There’s an opportunity that your organization’s free Yelp page could rank high for appropriate searches.
2. Construct Backlinks
A backlink is a link to your website from another website. Backlinks from complementary services or market influencers will not only get your business in front of a bigger audience, however, it will also drive competent traffic to your website. Also, Google detects backlinks and will increase its reliance on your company if it sees other relied on websites indicating yours. More trust from Google causes greater rankings, which results in more traffic. Get noticed on Google for free with quality backlinks.
3. Post to Social Media
A social network is one of the most popular free marketing tools around and plays a role in driving traffic to your website. Usage Facebook, Instagram, and LinkedIn to promote articles and other beneficial pages on your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.
Creating beneficial material is free, and is not as tough as it might seem. You are the specialist in your product/service; your task is to simplify it for your audience.
4. Include Hashtags in Your Posts
By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get found by users searching for your services and products. The more eyes on your links, the more free traffic you’re getting to your website.
5. Usage Landing Pages
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount rate code, downloading a free guide, or beginning a free trial. They include the details users need to move forward and transform, and concentrate on one specific call to action, making it more likely to take place. Because landing pages are so particular, you can get targeted in your messaging, increasing the traffic of those pages.
6. Target Long-Tail Keywords
While short-tail keywords are often browsed more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a much better opportunity of ranking higher (even on the very first page) for inquiries particular to your product or services– and higher ranking means more traffic. Plus, as an online search engine and voice-to-text abilities advance, people are using more particular phrases to browse online. There are numerous free tools offered to help you discover keywords to target, such as Answer the general public.
7. Start Email Marketing
Sending routine newsletters and promoting offers through email is a great method to remain in touch with your customers and can likewise help to get traffic to your website. Offer helpful info and links to pages on your website where they can learn more, such as through post and landing pages for specific deals. Simply make certain that you don`t continuously bombard your readers with e-mails or your clients will either disengage with, erase, or unsubscribe from your emails.
Likewise, put careful belief in your email topic lines. These greatly affect whether or not a user opens your e-mail. If your emails never get opened, they can’t provide traffic to your site!
8. Guest Blog
Having a market influencer publish a blog post on your website or turning an interview with them into a blog post can help to drive traffic both through organic search however also through that influencer promoting the content to their audience (see the backlinks section above). This can likewise assist to add more variety to your content and show your visitors that you are active in your field.
You might ask the influencer to mention your business in their evaluation or round-up post. This technique is still free, but you still require collaboration with the influencer to be an exchange with a shared advantage.
You can also be a guest blogger. Identify complementary companies in your area whose audience is relevant to your organization. See if you can contribute a post to their blog with a link back to your website. Ensure your content is relevant and useful to their audience so that it’s more of an even exchange.
9. Engage Online
It’s free to be active in online groups and on sites that pertain to your business and community– and it assists you to get more traffic. Comment on blog sites and social media posts, answer questions people are posting, and take part in conversations about your industry.
The more you engage with your neighborhood, the more exposure and profile visits you get. If your social network profiles include a link to your website, then you’ve turned your engagement into another channel for website traffic.
Simply be sure to engage moderately and in a sincere way, and prevent including links to your website in your comments– lest you appear spammy and hurt your online and business reputation. Increased traffic must not be the objective of your engagement, however rather a secondary result.
10. Learn from Your Analytics
Google Analytics is free to use, and the insights gleaned from it can help you to drive additional traffic to your website. Usage tracked links for your marketing campaigns and routinely examine your website analytics. This will allow you to identify which techniques and kinds of material work, which ones require improvement, and which ones you need to not lose your time on.
Paid Ways to Drive Website Traffic from Google
Paid marketing on Google is a great way to drive individuals to your website who are seeking out the services you supply.
1. Google Search Advertising
With Google Ads, you pay to have your website (generally a landing page) appear at the top of search engine results for specific keywords. When an inquiry is gotten in utilizing those keywords, Google looks at all accounts bidding on those keywords and will show and rank the paid results according to the quality and significance of the advertisement.
The paid search results page shows up initially, at the very top of outcomes pages. This kind of exposure is a fantastic way to create more traffic to your website by qualified visitors. You just pay when somebody clicks on your ad. If you don’t have the budget for paid advertising, check out our post on How to Get Free Advertising on Google.
2. Google Maps Advertising
You can also pick choices through the Google Ads platform so that your business appears at the top of Google Maps search results. Similar to regular paid search ads, there will be a sign beside your listing that this is a paid outcome, but the exposure you obtain from appearing at the top is indispensable.
Other Paid Methods of Generating Website Traffic
The social network, display, and retargeting advertisements are all exceptional channels of PPC marketing to increase website traffic.
Social Media Advertising
While with search advertising, you’re paying to appear in the leading spot for appropriate searches, with social media advertising you are paying to show up inappropriate feeds. With both kinds of advertising, you can define the kind of audience in front of which you’d like to appear, however with more psychographic data, social networks use excellent targeting.
Display advertisements are branded banner advertisements that get placed on pertinent sites. If you are a fitness service and your ad appears on a web page about athletic gear, your advertisement is likely to drive pertinent traffic to your website.
Retargeting ads can appear on websites or social media feeds. They are put in front of people who have currently visited your website when, and who are for that reason most likely to return.
Don’t use Website Traffic Generators without GOOD QUALITY PROXIES
There is such a thing as free website traffic but there is no magic button or tool that simply amazingly generates it independent of your efforts, so don’t use a traffic bot if you don’t have Quality proxies. If you’re thinking about a Free automated website traffic generator of any sort for your service (paid or free), here are 3 reasons to avoid them using without proxies:
– Auto Website Traffic Generators Can Hurt Your Rankings
Google can discover spammy habits, gets suspicious of spikes inactivity. It also keeps an eye on how users are communicating with your website. Utilizing an automated traffic bot or generator is most likely to draw in the incorrect kind of attention from Google which will hurt your reputation with them and thus your ranking. So use Quality proxies like Packet Stream or Microleaves or Stormproxies to use traffic bots in a good way.
– Your Traffic Won’t Be Targeted
The supreme function of getting more visitors to your website and ranking greater on Google is to increase the variety of individuals. Individuals who interact with (and hopefully become consumers of) your business. If your visitors aren’t targeted, they aren’t most likely to engage with your website.
You’re more likely to see your lead and conversion rates decline. So use proxies depending on your required locations so that you can get target traffic.
Google My Business is the very best Free Website Traffic Generator
Securing free website traffic might not cost you monetarily, but it will need effort on your part. Nevertheless, the effort you put in will correspond to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website.
If those visitors are not most likely to engage with your pages, convert into leads, or become clients. This is why Google My Business checks out as the best free website traffic generator. It:
– Is free-and-easy to set up your listing
– Allows you to show up for searches pertinent to your service and location
– Increases your exposure on a platform whose users have the intent to buy
– Drives qualified traffic to your site and your shop
– Allows clients to publish evaluations and even further enhance your presence
Also, remember that Google My Business:
– Enables your company to get discovered in mobile searches, which have exceeded desktop.
– Uses visuals to supply customers with a sense of what it’s like to be at your organization. Knocking down all uncertainty which is a major barrier to entry.
– Equips searchers with the ability to interact with your organization straight in your listing. Try to increasing the chances of engagement and obtaining new clients.
Given the many advantages of a Google My Business listing, you can’t pay for to not have one as a regional company. Create your listing and keep it upgraded as much as possible.
Getting more website visitors does not occur overnight. It takes some effort however we’ve gotten rid of the tough part for you. By using Google My Business and the other safe channels noted above, you can get the right. Notably, more of those visitors converting into customers.